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Get to know your website visitors with visitor tracking.
CloudOffix visitor tracking identifies which companies visit your website and adds them to your CRM, so you can turn visitors into leads and leads into sales.
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The first step to sales growth.
Use the data you collect to see which content attracts leads, how people find your website and which campaigns draw the most interest.
Turn visitors into leads and save the time spent on cold calls and emails; once a sale closes, use what you have learned to make marketing and sales more efficient.
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From IP address to company name.
What is visitor tracking?
Visitor tracking is the analysis of who visits your site, where they come from and how they found it, which pages they view, how long they stay on each page and how often they return.
A simple script behind the scenes
A script added to your website collects visitor activity directly, and the data can also be synchronised with Google Analytics. Tracking does more than identify visitors: it enriches the data with publicly available contact details.
A reverse phone book
Every device connected to the internet has an IP address. Like a reverse lookup in a phone book, visitor tracking turns that IP address into the name of the company visiting your site.
Know the visitor, act at the right time.
Categorised data
Categorise visitors by criteria such as location, time on site or visit frequency, and save them to your CRM automatically.
Visitor scoring
Prioritise your hottest leads using your own criteria.
New or regular?
See whether a visitor who gets in touch is here for the first time or visits regularly.
Traffic source
Social media, bulk email, your e-commerce site or SMS: see which source each visitor comes from.
Location insight
Find out where in the world your prospects are and plan SEO work tailored to your target audiences.
Navigation tracking
See which pages attract interest and how visitors click from one page to the next.
Browser and OS
See which browsers and operating systems visitors use and pinpoint what to improve.
Alerts and notifications
Get notified when leads or returning visitors land on your pages, and act without losing time.
No add-ons needed, and compliant with KVKK, Türkiye’s data protection law.
Visitor tracking comes ready-integrated with Marketing Cloud and Sales Cloud.
- Move data into the CRM without a separate add-on
- Add detail to records and set up follow-up actions
- Publish your privacy notice on your website
- Store personal data through KVKK-compliant processes
Visitor tracking and Marketing Cloud
See how CloudOffix Marketing Cloud brings the whole marketing flow, from campaign to sale, onto one platform.
More Marketing Cloud features
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