What is Salesforce, and what should you check when choosing a CRM?
Salesforce is a CRM (customer relationship management) platform developed by US-based Salesforce, Inc. that runs sales, customer service, marketing and commerce processes with cloud-based applications. This page summarises Salesforce neutrally from its public sources and lists the questions to ask when choosing a CRM in Turkey.
What is Salesforce?
Salesforce is both a software company and the CRM platform of the same name: it lets companies gather customer data on one cloud platform and run sales, service and marketing processes on top of it. The applications are used through a web browser and mobile app on a subscription (SaaS) model.
A short history and company facts
- The company was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez.
- It is headquartered in San Francisco, USA, and its shares trade on the New York Stock Exchange under the ticker CRM.
- Its major acquisitions include MuleSoft (2018), Tableau (2019), Slack (2021) and Informatica (2025).
- In 2024 it launched Agentforce, its platform for AI agents.
Salesforce “clouds”
Salesforce sells its products as families called “Clouds”. The main ones are Salesforce Sales Cloud for sales, Service Cloud for customer service, Marketing Cloud for marketing and Commerce Cloud for e-commerce. The applications are extended with add-ons from the AppExchange marketplace and with partner developments.
Sources: Salesforce website, Wikipedia, “Salesforce”; accessed 22 October 2026.
What does Salesforce CRM offer, and how is Salesforce priced?
“Salesforce CRM” usually refers to Salesforce Sales Cloud, the product for sales teams: it covers lead and opportunity tracking, account and contact management, sales stages, quotes and forecasting, and shares the same customer data with other products such as Service Cloud and Marketing Cloud.
Salesforce publishes the plans for its sales products on Salesforce’s pricing page. As of 22 October 2026 the page lists these plans:
- Free Suite: a free starter package.
- Starter Suite and Pro Suite: packages for small and growing teams, priced per user per month.
- Core, Advanced and Max: Sales Cloud editions, priced per user per month and billed annually.
Current amounts vary by region, currency and contract length, so check them directly on Salesforce’s pricing page. Total cost depends not only on licences but also on add-on products, implementation, customisation, integration and support services.
How is Salesforce used in Turkey?
Salesforce delivers implementation and tailoring projects worldwide through its partner network, and projects in Turkey are mostly carried out with Salesforce partner consultancies. When evaluating, look at the partner’s local team, the support model and Turkey-specific requirements (İYS, e-invoice integrations, KVKK data protection) alongside the licence.
Questions to ask when choosing a CRM in Turkey
Whichever platform you evaluate, the answers to these questions shape the total cost and the success of the project.
- Is there a Turkish interface, and implementation and support delivered in Turkey, in Turkish?
- In which country is your data stored? Does it require transferring personal data abroad under KVKK, Turkey’s data protection law?
- How is integration with İYS, Turkey’s commercial message consent system, handled?
- Can fields, stages and approvals specific to your sales process be adapted without code?
- Are AI and automation part of everyday sales work, or a separate add-on?
- What is the scope and cost of integrating existing systems such as ERP, accounting and email?
- What is the three-year total cost including licences, implementation, customisation and support?
How CloudOffix Sales Cloud answers these criteria
CloudOffix is positioned as an AI-Native Business Operations Platform. As a CloudOffix Global Partner, MechSoft delivers implementation, tailoring and support in Turkey.
Local team, data kept in Turkey
Analysis, implementation, training and support run in Turkish with the MechSoft team, drawing on experience from more than 1,500 projects since 2008. For customers in Turkey, data is kept in Turkey, so personal data does not need to be transferred abroad under KVKK.
Authorised İYS integrator
MechSoft is an official İYS integrator authorised by the Turkish Ministry of Trade; the İYS integration on CloudOffix keeps commercial message consents in sync.
Low-code tailoring
Stages, required fields, tasks, approvals and transition rules are configured to your sales model; CloudOffix AI Builder lets you design AI assistants for your own processes.
One flow from sales to revenue
Leads, opportunities, quotes, orders, subscriptions and invoicing share one customer context; the pipeline and revenue forecast are followed in live reports.
Frequently asked questions about Salesforce
What does Salesforce mean, and what is it for?
Salesforce is the name of both a software company and its cloud-based CRM platform. Companies use it to manage sales opportunities, service requests and marketing campaigns on the same customer data.
Which country is Salesforce from?
Salesforce is developed by Salesforce, Inc., founded in 1999 and headquartered in San Francisco, USA.
Is Salesforce free?
Salesforce’s pricing page lists a free starter package (Free Suite) and trials for some plans; the Sales Cloud editions are paid subscriptions priced per user per month.
Are Salesforce Sales Cloud and CloudOffix Sales Cloud the same product?
No. Salesforce Sales Cloud is the sales product of Salesforce, Inc. CloudOffix Sales Cloud is the sales and CRM application on the CloudOffix platform; as a CloudOffix Global Partner, MechSoft delivers its implementation and support in Turkey.
Where can I find Salesforce prices?
Salesforce publishes its plans and per-user monthly fees on its own pricing page. Amounts vary by region and contract length; partner implementation and customisation services are priced separately.
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